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Communication & Strategy

The Communication & Strategy

Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching). You might be wondering: what’s a marketing communications strategy that always works, even without a budget?

Marketing communications or Public Relations is the ‘Promotion’ bit of the “4P’s of marketing” you might have learned during your university days (product, place, price, promotion).Strategic communication refers to policy-making and guidance for consistent information activity within an organization and between organizations.