Web Design, App Development & Digital Marketing Company in Jaipur




App Store Optimization

 

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as the App Store for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, app store optimization is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. Additionally, app store optimization also encompasses activities focused on increasing the conversion of app store impressions into downloads (e.g. A/B testing of screenshots), collectively referred to as Conversion Rate Optimization (CRO). ASO marketers and mobile marketing companies agree that ranking higher in search results and top charts rankings will drive more downloads for an app. Earning an app store feature and web search app indexing are two additional activities which may be categorized within the remit of app store optimization.